Celebrating a 25-year heritage of helping women Feel Good through a commitment to a high quality product and the perfect fit, Intimo have branched out to extend their holistic approach to lingerie via a beautiful concept store in Sorrento on Victoria’s Mornington Peninsula.
To launch this unique new concept store, fashion entrepreneur, influencer and mother Nadia Bartel stepped into the role of host, welcoming friends and a selection of influential women and speaking of her own comprehensive fitting experience – designed specifically in order to curate a complete lingerie capsule suited to each woman’s individual needs.
A SEASIDE SETTING
Located in the epicentre of seaside holiday haven, Sorrento, the Intimo Fit Studio launch event was held across myriad spaces, creating an atmosphere akin to an elevated at-home fitting. Guests arrived at the Beach Road Fit Studio to discover an inviting light-filled entrance, punctuated with a sampling of the Intimo ranges on offer, including key foundation styles, the latest new arrivals and the versatile ready to wear range. Reflecting the personalised experience provided at the Fit Studio, guests were then ushered alone or in groups into one of the two private fitting suites to curate their perfect lingerie wardrobe with the guidance of their fit specialist.
THE LINGERIE WARDROBE CONSULTATION
Designed to simplify the way women shop for lingerie, the consultation process addresses the need for a bra to cater to every occasion in the lives of busy women; inclusive of comfortable everyday bras, convertible styles, smoothing options, active bras and special occasion lingerie. During a 45-minute consultation, your fit specialist will take the time to understand your individual lifestyle requirements, working with you to provide personalised suggestions to curate the perfect lingerie wardrobe. Throughout the fitting your fit specialist will build a wish list with your size and style preferences, accessible to you at the touch of a button post-fitting. Held within the luxurious walls of a private fitting suite with champagne on arrival, over 80 sizes to try and your complete lingerie wardrobe shipped straight to your door – the lingerie wardrobe consultation offers the ultimate elevated, inclusive and stress-free shopping experience.
TO THE PENTHOUSE…
Following their fittings, guests were transported to yet another stunning space in the luxurios Carmel at Sorrento penthouse apartment perched above the Intimo Fit Studio. Intricate peach-toned floral arrangements by Poppy Culture elevated the luxurious space, which featured beautifully set tables by Linen House and a spacious rooftop deck to showcase the incredible skyline views. Housed in each of the impressive bedrooms were lingerie wardrobe installations curated to different needs, complete with informative blurbs talking to the importance of each style included within a lingerie wardrobe capsule. As guests took their seats, event host Nadia officially welcomed everyone in preparation to discuss her lingerie consultation experience and selections – something that was sure to be a highlight considering her standing as both an admired style icon and busy mother.
NADIA’S LINGERIE WARDROBE
Selecting styles from the key segments of everyday, convertible, active, smoothing and special occasion, Nadia’s choices pointed to the value of the personal fitting consultation in finding styles suited specifically to each woman’s individual needs. Revealing a penchant for the naturally bust-enhancing Dream Bra, the comfortable T-Shirt Bra and versatile active styles to carry her from gym to school pick-up, Nadia’s selections reflected her life as a busy entrepreneur, mother and woman whom underneath it all just wants to feel comfortable and look good.
Speaking with authenticity and enthusiasm, Nadia pointed to the importance of the guidance provided throughout the fitting experience, as well as the necessity of the fitting itself considering how much a woman’s body changes over a lifetime. Following her fitting experience, Nadia beautifully summarised the value of having a lingerie wardrobe consultation:
“It’s so nice now that I’ve got a bra for every single occasion because when you’re so busy in life you almost forget to get fitted. Now I know if I’m just wearing a tee during the day I’ve got a bra for that. If I need a bit of a push up I can lean towards the Dream Bra. If you’ve got a different event coming up, you can call up the girls and they can get that bra to you. You know exactly what style is going to fit you properly. Particularly after you have kids your breast shape changes so much so it’s nice to be fitted to know that’s your size moving forward.”
As the afternoon whiled away, guests were treated to lunch and cocktails as they socialised and explored the penthouse location and Fit Studio below. Upon the event coming to an end, guests thanked their lovely host, before heading off gift bags in hand back to the hustle and bustle of Melbourne. From entering with a vague idea of what the afternoon would entail, to exiting with a complete lingerie wardrobe on it’s way to them; guests were exposed to a whole new shopping approach synonymous with personalised service, pampering and ease that made for a Feel Good experience from start to finish.
BOOK YOUR FIT STUDIO APPOINTMENT
Your Intimo consultation is complimentary and will take 45 minutes. This allows time for your fit specialist to understand your lifestyle requirements, consider your tissue type and assist you in finding the fit that feels good; resulting in personalised suggestions for your complete bra wardrobe. Simply book your consultation via the button below and arrive for your appointment 10 minutes prior.
Following the Fit Studio Launch, guests took to social media to share their impressions and experiences from the event. With so many beautiful and gratuitous sentiments shared it’s clear that the Feel Good response was one that stuck with guests far beyond the departing Sorrento.
Nadia Bartel - "A beautiful day hosting @loveintimo’s new Fit Studio that has just opened in Sorrento with my girl @emomckay I can’t wait to show you some of the bra styles I tried on my story. The Dream Booster Bra is incredible.”
Lola Berry – “Yesterday we got to celebrate the opening of the @loveintimo Sorrento Experience Centre, we all got a private fitting and curated our own complete lingerie capsule. If you’re in Sorrento over the Summer holidays this place is incredible, before yesterday I was totally wearing the wrong size bra, I hadn’t been fitted in years and the fitting experience was lovely, they made me feel super comfortable and confident. Big thank you to @onetwoagency_ and the queen @nadiabartel for inviting me. And special thank you to @abbgilmore for being an unreal wingman. The jumpsuit I was wearing is from @oncewas__ Such a wonderful day! Big love to: @loveintimo @onetwoagency_ @carmelatsorrento @linen_house @krof.co @grownalchemist @abbgilmore @nadiabartel @oliviamollyrogers @houseofharvee @oncewas__ @the.bra.boutique #loveintimo”
Rebecca Little - Friday lunching with these Beauties. We were lucky enough to visit the @loveintimo Sorrento Experience Centre today and treated to a bra fitting! What a difference a bra fitting can make. Every woman needs the Dream Boost Bra in their life - Just saying!? A beautiful day hosted by @nadiabartel Thank you for having us @onetwoagency_ #loveintimo”
Jessie Roberts – “I was lucky enough to spend my day updating my lingerie, at the new @loveintimo “FIT STUDIO” 142 Ocean Beach Rd, Sorrento. With the A-team @tracy.rudich who btw has been fitting me for over 8 years! Can’t wait to show you photos and videos of my experience at @loveintimo coming soon... @onetwoagency_”
Emma Day (The Little Days) – “When was the last time you got properly fitted for you bras? I can’t and know I’ve been wearing the WRONG size for way too many years. Today @sincerelymumsy and I had such a fun day getting properly fitted with @loveintimo. What’s not to love, champagne and gorgeous lingerie- the perfect combo. #sorrento #loveintimo #fitting #lingerie @onetwoagency_”
Olivia Rogers – “Such a beaut lunch today with @loveintimo Congratulations on the stunning new store!! It was so nice to have a proper bra fitting, I cannot wait to wear my new pieces @onetwoagency_ #loveintimo fresh hair coloured by the best @hbkandcohairdressing”
Jess King – “Happy smiley gal with the @loveintimo gang. They have just opened a gorg fitting boutique down in Sorrento! You can book in and try on their range with a professional fitter- heaps of fun and always important to get fitted regularly!”
Rachel De Oliviera – “Such a fun day yesterday experiencing the new @loveintimo Fit Studio in Sorrento. I love everything about this brand, what they stand for and how they support women (not just supporting breasts with gorgeous bras) Can’t wait to show you all some of their new collection when it arrives #loveintimo”
Sarita Holland – “Slightly chillier in Sorrento than I anticipated??but luckily I was there to visit the new @loveintimo styling suite. A stunning showroom where you can be personally fitted and curate the perfect bra collection to be delivered straight to your house. #loveintimo”
Elle Baillieu – “Ladddddiieeessss if you’re in Sorrento make sure you pop into @loveintimo fit studio for a personal fitting! And if you need someone where to stay @carmelatsorrento does the perfect job! #loveintimo”
Emily McKay – “Ma gurl can host a fun lunch and make it look easy @nadiabartel. Yesterday down at the beautiful new @loveintimo fit studio in Sorrento. Didn’t realise how badly I needed this. Thanks girls @onetwoagency_”
Kirsten Stanley – “Lunching with @loveintimo today! It was so nice to have a day over in Sorrento with @leahpeaks @rebeccajames_stylist enjoying a private bra fitting with the girls! What a beautiful new fit studio @loveintimo. Can’t wait to wear our new pieces @onetwoagency_”